Roadmap is a three-day onboarding program for new team members joining Rocket Companies. The vision behind Roadmap is to create a simplified, seamless orientation journey driven by our culture, purpose and connectivity. This experience is designed with proactive preparation and tools to set team members up for growth and success at the organization. This is one of the first experiences for new hires to learn about Rocket Companies and build a cultural foundation before they attend ISMs Day.

I worked alongside an amazing team of creatives to unearth a program that would take team members on a journey to start their careers at Rocket Companies. As a way to hone in on the complexity of the organization, the culture and all the ins and outs of starting a new job, we came up with the idea of giving team members a roadmap for success. At the heart of the Roadmap program is a story that not only seamlessly takes team members through over 350+ slides of information, but actually brings them along on a journey. In an effort to enhance the design and storytelling, I brainstormed and created a number of custom illustrations based on real buildings and spaces that team members enjoy every day and would also make sense alongside the information we were relaying. This allowed for me to create the 350+ slides in sections that keeps team members engaged as they travel through the map but also has them stop at certain places along the way to gather important, relevant information.

Roadmap is two pronged: it’s both educational and inspiring. The ultimate goal of the program and design is to give team members a roadmap through the onboarding journey while also welcoming them to the world of Rocket Companies.