The ISMs are the philosophies that drive the decision making at Rocket Companies. They are a set of 20 statements and ways to live by that unite the entirety of the Rock Family of Companies – over 100 companies and 30,000 team members in total.

I worked alongside an amazing team of creatives to conceptualize and develop the ISMs in Action brand with a large focus being on the completion of the 35th Anniversary ISMs Book. At the heart of our discovery was a bold color palette and a system of modular artwork that could be arranged in various layouts and across multiple applications. Since the ISMs are at the core of Rocket Companies, the brand was applied using diverse mediums that allowed me to not only illustrate key artwork, design presentations, create immersive spatial designs, but even paint a mural that will spread culture among the office for years to come!