Threads

Threads is the internal clothing brand and apparel expert of Rocket Companies. They bring new and innovative products to team members through seasonal product launches and custom company collections. Their mission is to amplify the Rocket Companies’ Culture of Excellence while making a positive impact on the communities they call home. They are not-for-profit based and follow four key pillars that lead their curated collections and project collaborations: Support Local, Prioritize Inclusivity, Focus on Sustainability and Strive for Innovation.

I have lead design for the Threads team for a number of years – helping to create their brand and style, designing print and digital marketing materials, leading their social media content creation, creating large-scale spatial designs and wayfinding for pop-up shops, designing apparel and accessories for seasonal launches and collections and mentoring junior designers on the brand and key design principles.